Monday, September 30, 2019

Descriptive Essay on Dementia Family Member Essay

Imagine if you had a dreadful disease that took away your memory and you could no longer remember familiar people, places or events. This is what is happening to my Grandma. She has been diagnosed with vascular dementia and it has been detrimental to her life and her mind, and I hate to think about what it will do to her in the future. She is 80 years old and is still able to live alone, however her son lives across the road from her. Other than having dementia, she is a healthy person. She has always been a caring and loving person that has always taken care of others. Dementia has drastically changed her life. She has always been very caring and supportive toward all of her family. She babysat all 4 of her grandchildren when we were younger. She would always cook the best eggs and homemade biscuits for breakfast. We would look forward to her breakfast every day. She picked all of us up from school almost every day. Now she does not hardly drive anymore for fear she might get lost because she doesn’t remember how to get to all the places she used to could because of her disease. She would always cook her delicious fried chicken, rice and a scrumptious homemade chocolate cake for every family member’s birthdays. It breaks my heart to think that now she does not even remember our birthdays. Read Also:  Descriptive Essay Topics for High School Students Dementia is detrimental to her mind. Our family did not realize anything was wrong, until one day she went to her doctor, but could not find his office. She said she stopped at a couple offices, but could not find the right one. Luckily she made it back home. She sometimes calls me by my cousin’s name and cannot remember the names of people that she used to know well. She used to also keep books for my Granddad’s fertilizer business, but now she is no longer able to even balance her check book. She misplaces items, such as her wallet, car keys, and checkbook, daily. I am afraid to imagine how this disease will slowly destroy my grandma as it continues to progress. She is taking medication to slow down the progression of the disease, but there is no cure for dementia. Right now she is in the  mild stage of dementia. Our family can see a few symptoms of the moderate stages of dementia appearing and are dreading the day that we will start noticing the severe stages. When that time comes she will not be able to care for herself and will need someone there 24 hours a day. Dementia is hard on grandma, but it seems to be harder on our family. Dementia has gradually crept into her life over the past year. It has changed the way she has always lived and is gradually taking her memory. She does still make her delicious eggs and homemade biscuits every morning. The future doesn’t look good, but she takes it one day at the time. It is a shame how a disease can take the mind of an otherwise healthy person. 1. Your essay must be at least 5 paragraphs long, but may be more. 2. Each paragraph must have 5 well-developed sentences, but may have more. 3. Your essay must have an introduction with an easily identifiable, developed thesis with three valid points. 4. Your essay must have three, developed body paragraphs, each expressing one of the points from your thesis. 5. Each body paragraph must stick to one and only one point from the thesis. 6. Your essay must use standard grammar. 7. Your essay must be interesting, use real-life examples, and have good style and tone. 8. Your essay must be descriptive, show rather than tell, and engage the senses. 9. Your essay must be organized in a meaningful way. 10. Your essay must have a logical conclusion.

Sunday, September 29, 2019

Comparison some Theories of Motivation Essay

What is motivation? People are motivated when they want to do something and make progress. Mixed motives range from conscious to unconscious are necessary for action but not sufficient in themselves, hence â€Å"we must judge a person’s motives from their overt actions†(John Adair:1996:19). Motives don’t always correspond with reasons for actions. Motivation also means extending to moving other people to action (J. Adair:1996:19) and covers the reasons which underlie the way in which a person act (J. Adair:1990:1). Who motivates people? What makes them tick? Why do you do anything? This is a subject of perennial fascination. It is especially important for anyone who works with other people – to think about this question in some depth. Perhaps the first step to answering these questions is to explore the central concept of motivation. Motivation is the word referring the reason of engaging in a particular behavior, especially human behavior as studied in psychology and neuropsychology. The main focus of the essay is to explore Maslow’ s (after Freud and Jung) Hierarchy of Needs. His idea will be compared with those of Friderick Hertzberg’s Theory of Hygiene and F. W. Taylor’s Theory of Motivation. Perhaps, there is no theory of motivation which has been as much influential on the thinking of managers as an Abraham Maslow’ s hierarchy of needs. A person is motivated by an inner programme of â€Å"needs† which are arranged in sets and it suggests that external motives such as rewards or punishment are not a factors of motivation. Because a satisfied need ceases to motivate when one set is satisfied, automatically, another comes into play ( J. Adair:1996:30). Drawn from the work of Maslow makes the point that needs are organized on a priority basis ( J. Adair:1990:7). This fairly definite hierarchy is arranged by the basic needs (A. H. Maslow:1987:56). But, can human needs be mapped? â€Å"Does the satisfaction of one set of conscious needs trigger off into consciousness another set of previously unconscious needs? †( J. Adair:1996:30) A confident answer on this question is offered by Abraham Maslow: â€Å"Man is a wanting animal and rarely reaches a state of complete satisfaction except for a short time. As one desire is satisfied, another pops up to take its place. When this is satisfied, still another comes into the foreground. It is characteristic of the human being throughout his whole life that he is practically always desiring something. We are faced then with the necessity of studying the relationships of all the motivations to each other and we are concomitantly faced with the necessity of giving up the motivational units in isolation if we are to achieve the broad understanding that we seek for† (A. H. Maslow:1987:34). Maslow ‘s needs hierarchy identifies five sets of needs from the most biological to the most psychological: â€Å"(1) physiological ( such as hunger-thirst ), (2) safety and security, (3) love and belongingness, (4) self-esteem ( achievement, recognition ), (5) self-actualization ( reaching one’s highest potential )† (R. C. Beck:2000:400). These sets are organized into a hierarchy of relative prepotency and are in a dynamic relationship. A concept of physiological needs have been taken as the starting point for motivational theory. Basic needs become relatively satisfied where the higher needs come to the fore and become motivating influences because â€Å"For our chronically and extremely hungry man, utopia can be defined very simply as a place where there is plenty of food† (G. P. Latham:2007:31). When this need is met then â€Å"At once other (and ‘higher’) needs emerge and these, rather than physiological hungers, dominate the organism† (G. P. Latham:2007:31), thus the physiological needs are the most prepotent of all needs (J. Adair:1990:35). Although the physiological needs are relatively well satisfied, unsatisfied need, like safety, love, self-esteem needs, emerges to dominate the organism. Maslow suggest that â€Å"†¦we may still often (if not always) expect that a new discontent and restlessness will soon develop, unless the individual is doing what he or she, individually, is fitted for. Musicians must make music, artists must paint, poets must write if they are to be ultimately at peace with themselves. What humans can be, they must be. They must be true to their own nature. This need we may call self-actualization† (A. H. Maslow:1987:22). Self-actualization needs â€Å"usually rests upon prior satisfaction of the physiological, safety, love and esteem needs† (J. Adair:1990:38). Maslow meant by self –actualization â€Å" a universal urge in any person to grow and develop as a full human person, realizing all the distinctively human potentials within us†( J. Adair:1996:45). The essence of Maslow’ s theory is that the needs lower in the hierarchy have to be at least partly fulfilled before the highest needs – self-actualization needs – become active. This theory has some limited value: â€Å"when this set of condition happens, then this of that factor will become important† (J. Adair:1996:42). In industrial situation, Maslow’ s theory sometimes seems to make sense. For example: lower – level workers are more motivated by money which are needed for food and shelter and seem to not be much motivated to work creatively in their jobs. At higher levels, self – actualization seems more important and there may be more opportunity for self – expression. It is interesting to compare, how does Herzberg’ s motivator-Hygiene Theory relate to Maslow’ s theory of a Hierarchy of Needs? Clearly they both share in common the concept of self – actualization. Herzberg’ s theory suggests that motivators and satisfiers are some aspects of a job which allow people to satisfy â€Å"higher level† needs (R. C. Beck:2000:400). Herzberg argued that â€Å"people want more from their jobs than pay, such as recognition, responsibility, feelings of achievement, pleasure from social interactions, prestige, stimulation, and challenge† (R. C. Beck:2000:400). These self – actualizing properties are included to the â€Å"growth† dimension of a job. Absence of some job elements is noticeable and produce dissatisfaction in external conditions: administration, supervising, working conditions, relations with others, job security and status. Satisfaction of above needs is called Hygiene factors and was linked by Herzberg with human tendency to avoid painful or unpleasant situations. Although dissatisfaction may lower performance this hygienic measures will not visibly improve performance(R. C. Beck:2000:400). â€Å"All hygiene needs are connected with salary and, because of this, salary is the most visible, communicable and advertised factor in all the world of work. Salary permeates the thoughts and expressions of people when they view their jobs. In such a circumstance, it is hardly surprising that salary often seems to be a satisfier to the individual. If so many hygiene needs can be fulfilled by money, then it is difficult not to conceive of it as a source of happiness†(J. Adair:1990:57). The need for creativity is fitted by motivators. The hygiene factors satisfy the need for fair treatment, and it is thus that the desired job attitude and job performance is achieved by presenting the appropriate incentive (J. Adair:1996:77). Herzberg in â€Å"The Motivation to Work† discusses about Maslow’ s theory as a brief and unsatisfactory and does not agree that the predominant needs of individuals might change and develop, rather than being seen as relatively fixed and immutable (J. Adair:1990:55). In contrast to the predominantly holistic bias of Maslow’ s mind, Herzberg’ s approach is dichotomized into two. In Maslow’ s theory, if physiological, safety and social needs were not met it might create dissatisfaction, but –according to Herzberg – is possible to afford satisfaction by these needs. By contrast, more positive sense of satisfaction needs could lead to the meeting of esteem and self – actualization or professional growth. These two approaches of Maslow and Herzberg could be reconciled. (J. Adair:1996:78) Moreover, the absence of a potential for self – actualizing progress, in Herzberg’ s theory, can not create conscious dissatisfaction, thus did Herzberg only develop the hint in Maslow that a poor model for the ‘higher’ needs in the hierarchy are formed by the physiological needs? To follow a topic, an individual’s internal rating of ‘satisfiers’ and ‘dissatisfiers’ might reflect to personality development, which means progress in gratifying the hierarchy of basic needs, is also accepted by Herzberg. Allowing for the respective intellectual biases of the two psychologists as well as for the application to the work situation in particular, concluding, the similarities between the approaches of Maslow and Herzberg outweigh their dissimilarities (J. Adair:1990:56). The most interesting could become a comparison Maslow’ s and Herzberg’ s theories with Friderick W. Taylor’s, the American engineer, Theory of Motivation (J. Adair:1996:119). Although Maslow’ s and Herzberg’ s theories, as psychologists, are based upon some sort of empirical evidence, however both of them openly confess to propagating and holding certain philosophical assumptions about the nature of man (J. Adair:1990:65). In turn, F. W. Taylor, the father of scientific management, is credited with dehumanizing factories, making men into automatons (M.  Smith:2007:34). Barber and Bretz (2000) certified that the most important factors why people choising a job and take into account in seeking and accepting a job offer, is a wage(G. P. Latham:2007:99). But does it have an influence on effort and persistence and to what extent? Taylor (1911) claimed that in the first quarter of the 20th century, there was concluded by engineers, that the primary incentive for engaging in efficient and effective behavior are money (G. P. Latham:2007:99). The father of scientific management (1911) certified that if organization adopted scientific management, this would be a mental revolution between workers’ behaviours, relations and outlook toward employers (G. P. Latham:2007:11). There is four Taylor’s principles: offering to workers a monetary incentive; training and development the workers following by scientific selection; democratically division of work between workers, foreshadowing goals to workers(G. P. Latham:2007:12). Taylor (1911) claimed that following this principles give a revolutionary outcome, employers and employees are able to see that satisfaction money can be made without occasion to quarrel (G. P. Latham:2007:12). Moreover, paying substantial bonuses by employers to employees for efficiently and effectively achieved goal, is the way to satisfied workers (G. P. Latham:2007:12). Herzberg’ s theory establishes to Maslow’ s Hierarchy of Needs does not follow Taylor’s attitudes. Moreover, Herzberg put forward a hypothesis that job can affect a person’s mental health and cause long – term physical health problem. Although, Herzberg (1966) certified that money could have opposed effect on job dissatisfaction, do not have effect on job satisfaction(G. P. Latham:2007:99). Concluding, ‘If F. W. Taylor was the equivalent of Hobbes in industry, then Herzberg stands firmly in the tradition of Locke’(J. Adair:1990:73). In summary, there is a lot of theories what motivates people toward certain actions. One, probably the most influential on managers, Maslow’ s Hierarchy of Needs, sensible and interesting, was made up through the human experience. This American Physiologist worked very hard to find that firstly people satisfy basic needs before even thinking of satisfying more complex needs. As Maslow theory was made through the human experience as Herzberg’ s Theory of Hygiene as well. Similarities between these two theories outweigh their dissimilarities. Making a survey, Herzberg investigated what people liked or disliked about their jobs. One of Herzberg’ s Hygiene Factors is pay. As contrasted with Taylor’ s attitudes about job satisfaction, Herzberg certified that money do not have effect on job satisfaction. In Taylor views, just wage is motivated for workers and satisfaction money can be made without occasion to quarrel. In conclusion, there is even more that Maslow’ s, Herzberg’ s or Taylor’ s theories what is motivation and who motivates people or what makes them tick and why do they do anything. But Maslow’ s Hierarchy of Needs clearly and since the beginning, help us all be more understanding of others around us. This theory is normally drawn as a triangle, because the author believed that it showed what people wanted form the job. Everybody start at the bottom and then work their way up, to the top, to self – actualization. But different people have different needs, moreover people are not fit in the same pattern. That makes Maslow’ s theory not perfect. Although that many great physiologists tried to find the best theory of motivation, although that most of managers are based on these theories, although that one must work hard to obtain willful goal and raises knowledge along the way to success, these all theories do not negate the fact that nowadays, nepotism plays a prominent role in the employment stakes. Bibliography: 1. Adair, J (1990) â€Å"Understanding motivation†, The Talbot Adair Press, Surrey, 2. Adair, J (1996) â€Å"Effective motivation†, Pan Books, London, 3. Beck R. C (2000) â€Å" Motivation: Theories and Principles†, Pearson Education, Inc. , New Jersey, 4. Latham G. P (2007) â€Å" Work Motivation†, Sage Publication, USA, 5. Maslow A. H (1987) â€Å" Motivation and Personality†, Harper & Row, New York, 6. Smith M. ( 2007) â€Å" Fundamentals of management†, McGraw – Hill Education, Berkshire. (2085 words)

Saturday, September 28, 2019

How important are marketing promotion strategies in the success of a Term Paper

How important are marketing promotion strategies in the success of a monopoly - Term Paper Example Monopoly can be created as a result of social or political inclination whereby consumers are influenced to prefer a particular producer or seller. This is evident where nationalism dictates what is produced and sold in the market. For instant, there are certain market economies that advocates for protectionism where consumers in that market are influenced to buy products from a particular producer or seller. This strategy often restricts other producers or sellers with intention to invest in the same market structure. In a monopoly market structure, the government often plays a greater role in selecting the producer or seller to dominate a particular market for products and services. For instance, the government often maintains monopoly in selecting firms the favor in a particular sector. In most markets, the sectors that monopoly structure is dominant include the telecommunication sector or the pharmaceutical sector (Amadeo, 2014). This paper explores how marketing promotion strateg ies are important in the success of a monopoly. Maintaining monopoly over a product means that the producer or seller has to stay ahead of other firms in terms of coming up with strategies main to retain their customer base. This is because the demands from customers or consumers are dynamic and maintain a static strategy may result to a backlash from consumers who can decide to look for other sellers or producers willing to meet their demand or reject products from a monopoly producer or seller (Freire, 2009). The drawback with a monopolistic structure is that a product or service often becomes monotonous in the market and customers may lose interest in their products if the monopolistic producer or seller is not creative enough to keep consumers enthusiastic about their products or services. As a result of globalisation and a pressure to liberalize the global market, maintaining a monopolistic market structure is becoming more difficult as similar products are

Friday, September 27, 2019

The California Center for Land and Water Stewardship Article

The California Center for Land and Water Stewardship - Article Example The need for conservation and land planning is especially necessary for Southern California’s desert-like conditions. The first goal is â€Å"Seek out opportunities and grant funding for projects relating to land and water conservation, stewardship, planning, and design in California†. This goal makes sense. It is also essential this goal is first. Funding for CCLAWS is necessary for the project to work. CCLAWS finds funding from contracted projects, grants, consultant and consultation coordination of a CPP Clearinghouse, professional education, workshops and certifications, development and private support activities, database clearinghouse and community information resources, community workshops and education. These funding sources will help fund projects regarding land and water conservation, stewardship, planning, and design. This type of fundraising makes the outlook for this organization good. The second goal is â€Å"Support the work of, and increase collaboration between, academic departments and units, private organizations, and public agencies with goals similar to those of the Center without duplicating efforts†. This goal also makes sense. If goals and projects are doubled than resources will be wasted. Individual projects can receive enough funding without inefficient waste. There is too much waste today in funding projects. A lack of communication is one of the main reasons. If all parties will communicate, then unnecessary funding of projects already funded. The last goal states â€Å"Through education, outreach, and advocacy encourage respect for Southern California’s rivers, railways, open space, and nature from multiple perspectives and foster sustainability by balancing natural, social, and economic systems†. It is easier to fund campaigns that educate the public on the damage littering can do, then fund a project to clean up a polluted river or park.

Thursday, September 26, 2019

The history and importance of swimming Research Proposal

The history and importance of swimming - Research Proposal Example Swimming evolution throughout time reflects a spirit of creative and significant renewal from the technical and sportive points of view. Everything changes in life so it is not unusual that swimming has undergone many changes along the passage of time. Nevertheless, these changes haven’t affected the benefits that anybody can experience with the practice of swimming. To have a clearer idea of those changes it is helpful to study the history of swimming.Swimming have been practiced since prehistoric times. There are accounts of this activity in the Bible (Isaiah 25:11; Ezekiel 47:5; Acts 25:42) and the Greek poems â€Å"The Iliad† and â€Å"The Odyssey† by Homer. There have been found â€Å"Egyptian clay seals from 4000 BC showing four swimmers doing a version of the crawl (Weil, 1996-2008a). But â€Å"the most famous swimming drawings were apparently found in the Kebir desert† (Weil, 1996-2008a). They are dated around 4000 BC. These facts show that swimmi ng has been around since ancient times.Some archeological findings have discovered mosaics and drags from early Middle Easter cities and Pompeii that show men swimming with the dog stroke. Even though the ancient Olympic Games didn’t include swimming, â€Å"the Greeks practiced the sport, holding it in high regard, as they did all athletic endeavors. In fact, one of the most biting insults one Greek could unleash on another was to discuss him as a man who "neither knew how to run nor swim." Plato considered a man who didn't know how to swim uneducated. (†¦) ) There are frequent representations of swimmers in the Vatican, Borgian and Bourbon codices, and the murals of the Tepantitla House at Teotihuacan (near Mexico City) showed men splashing about the waters of "Tlalocan," paradise of Tlaloc, the god of water. () Both Julius Caesar and Charlemagne were known as great swimmers, and Louis XI frequently took swims in the Seine (USS Swim Fact Pact, n.d.). The Encyclopedia of Tradicional British Rural Sports contains books related to swimming from the Middle Ages. Some scholars believe that the first book about swimming was Colymbetes authored by Nicolas Wynman in 1538. The widely-recognized book entitled De Arte Nantandi by Everard Digby was published in Latin in 1587. That encyclopeidia records the fact that swimming was a requisite for knights and that Romans were used to building bathhouses and pools as they conquered new lands in order to use them as social clubs and exercise places (Weil, 1996-2008a). Moreover, organized swimming had its beginning in the 1800s and 1990s when swimming associations and clubs were founded. The Amateur Swimming Association was established in 1886. So these kinds of clubs spread in England, France, Germany, and the United States. Some North American Indians (Flying Gull and Tobacco) invited to participate in the Swimming Society in England had a strong impact on Londoners due to their innovative swimming technique. But their technique was not copied at that time. After 40 years the Europeans adopted it and revolutionized the world of swimming with the newly-born crawl. Indeed, the crawl was not new at all since the old inhabitants of the Ameritas, West Africa and some Pacific islands were used to swimming that way for generations (USS Swim Fact Pact, n.d.) Another cause for the growing popularity of swimming was the high-profile events that took place during that period such as the feat accomplished by Matthew Webb when he swam across the English Channel (Weil, 1996-2008). "On August 24, 1875, Captain Matthew Webb slipped into the water at Dover, England, and 21 hours and 45 minutes later touched land at Cape Gris Nez, France, becoming the first man to conquer the English Channel. Relying mainly on the breaststroke, he swam some 38 miles in covering a straightline distance of about 20 miles. It wasn't an uneventful trip. Along the way, Captain Webb sang, sipped coffee and beer, ate steaks, was stung by a jellyfish and had to fight his way through a nasty

Wednesday, September 25, 2019

Corporate strategy of pirelli Essay Example | Topics and Well Written Essays - 750 words

Corporate strategy of pirelli - Essay Example It is a pioneer in the field of rubber related industries. It has perused expansions in tire and telecom industry both vertically and horizontally. Pirelli generated tremendous employment opportunities ever since its inception. Even in 1872 it employed close to one thousand people, an indication of the economic contributions, since their inception. Pirelli’s growth ensured economic prosperity not only in Italy but also in other parts of the World. Pirelli expanded its business and spread prosperity by increasing the GDP of the nation’s it operates. Developed nations were more than interested to avail the services of Pirelli as it would bring economic prosperity to their nations. When an organization wants to expand, it can pursue growth strategies. Some of the growth strategies are a) Expansion through integration b) Expansion through diversification c) Expansion through cooperation. Pirelli’s expansion plans consisted of all the above mentioned options. Integration basically means combining activities on the basis of the value chain related to the present activity of the company. From rubber sheets, belts, slabs, and vulcanized products initially to making of two wheeler and four wheeler tires is an example of their vertical forward integration. Pirelli was also seen making rapid progress in its horizontal integration. Pirelli was a pioneer in diversification of its businesses. In fact, integrating in the lines of the existing business it self is an act of concentric diversification. Apart from that Pirelli started growing geographically at a rapid, yet in a systematic manner. Pirelli’s internationalization started from the beginning of 1900 onwards. Its expansion to Barcelona in Spain was followed by a similar venture in Britain in 1914, and by 1920 factories had also been set up in Brazil, Greece, Argentina, Turkey, and German is a fact of Pirelli’s clinical approach towards internationalization of their businesses. Initiatives were also made

Tuesday, September 24, 2019

Computer Based Learning Essay Example | Topics and Well Written Essays - 3000 words

Computer Based Learning - Essay Example Others find that it hinders their efforts, as secondary education students tend to use it for entertainment and not as intended. Within the context of writing classes and writing research, Computer Based Learning (CBL) / Computer Assisted Assessment (CAA) have been employed primarily to support collaborative writing endeavours. (Zakrzewski 2003) The feature sets of CBL and CAAs provide a rich environment for the activities of group writing tasks, peer reviewing, and information exchange. Further, CBL and CAAs provide opportunities for instructors to expose secondary education students to knowledge, as well as opportunities for secondary education students to build their own knowledge through interaction via an electronic communications medium. (Mccabe 2000) The exposure to and development of secondary education student knowledge transpires as a function of the dynamic interaction process within the learning environment. Thus, usage of CBL and CAAs may promote active learning of course material by engaging the secondary education student in communication activities and behaviours that stress interaction among secondary education students and between the secondary education student and the instructor(s). (Salmon 2003) However, secondary education students must use (and adapt usage of) the CBL and CAA in a manner that supports effective interaction to gain such benefits. (Zakrzewski 2003) Research has shown the following characteristics of some students who tend to have and unfair advantage in CBL and CAA, communicative interaction significantly influence such student's effectiveness: communication message content, communication exchange format, and communication exchange timing. The secondary educator of today faces a difficult challenge when given the choice of employing CBL and CAAs in traditional face-to-face or distance learning situations. Administrators facing pressures to cut university costs (and maximize usage of faculty resources) argue for the use of CBL and CAAs, whereas conventional secondary education students research presents conflicting results regarding the effects of CBL and CAA use in higher education settings (see, for example, Alavi; Alavi; Leidner and Ruberg). What is an educator to decide The purpose of this study is to shed light on this very real problem today is higher education faculty face. In this study, we focus on exploring secondary education student interaction within the context of CBL and CAA usage to gain a deeper, situated understanding of how secondary education students choose to use the CBL and CAA to meet assignment requirements, and ultimately to uncover factors that may influence secondary education student learnin g outcomes. (Mayer 2003) Nevertheless, before we can isolate factors that influence secondary education student learning, we must first have a well-grounded understanding of the type and kind of interaction that actually occurs when secondary education students complete computer-based communication assignments on their own, with minimal instructor intervention. (Mandinach et al.

Monday, September 23, 2019

Conceptualize a hypothetical information system project Essay

Conceptualize a hypothetical information system project - Essay Example This system also allows performing manual entries of products there is a problem with bar code reader. At the end of the day system offers the sales records along with possible stock availability details. The system works with a Bar Code Reader that extracts the overall details of products from the bar-code (Shelly, Cashman, & Vermaat, 2005). After that system adds the product details to database. The database accumulates the overall details of products and shopping and creates final bill. System also adds each sale to daily sales list. This list offers a comprehensive overview of daily sales which business has made throughout a day. On the other hand the system product details are also entered at the back-end. For instance, each product’s status like availability, items details, product prices, etc. are entered into the back end database. Hence, at the end of the day the system compares the sold and available sock and offers a comprehensive overview of product supply chain. Currently, the business utilizes customers, products and sales information in a number of ways. In this scenario, sales and products information can be used for business supply chain management operations. The business makes use of the information and data to maintain the stock at the shelves and also maintains the customer needs regarding rapid availability of stock. The business also makes use of information for overall sales management. The sales management operation utilizes cost benefit analysis form customer operational management. The business can also make use of customer data for marketing purposes. The business can offer attractive offers to their regular customers, which will improve its operational capability. These all information can be used as system requirements. We can use a data collection methodology (such as interview or questionnaires) to collect data and information

Sunday, September 22, 2019

Comparison of Free Market Economy and Mixed Economy Systems Essay

Comparison of Free Market Economy and Mixed Economy Systems - Essay Example This can ensure that qualified medical care practitioners and welfare personnel receive prior training before employment. This ensures that the low earning bracket can access a minimal, equal level of up-to-standard medical care and treatment just like the high-income society members (Anderton, 2008). However, some officials may embezzle government funds while taking advantage of the welfare program. Medical practitioners may see an investment in their course of private practice. Some individuals may want a higher level of medical care than is available from the governing body and may lack freedom to choose. In some industries, the corporate sector experiences increased regulation resulting to decreased corporate greed. An adverse instance would be the Enron case that caused numerous workers to leave without proper retirement packages. This corporation, which the government controls, would control this greed, thus shielding the rights of people (Anderton, 2008). The modes of retireme nt in an entity that operates in a free market would yield promising returns for employee investments.. A corrupt administration can cut down retirement benefits into reserves of few. When entities facilitate businesses in a fixed economy, individual relationships may favor and push someone ahead when they cannot trace other methods. This holds a downside in business ethics in most mixed economy markets. USA citizens would find this issue debatable. Methods such as guanxi to fortify business initiatives, or business processes can result into bribery or corruption. A free market economy functions via voluntary exchange without control from a capitalist monetary system. A free market economy has numerous benefits to clients and businesses. Most demerits of... This essay is one of the best examples of comparison of the distinctive characteristics of free market economy and mixed economy types of system. In a mixed economy, the privatized businesses and the government share the control of monetary systems. A mixed economy market confers various advantages. In presentation of the fundamental advantages, it is pertinent to address every merit with a demerit to acquire a clear perspective of the differences between a free economy market and a mixed economy market. Foremost, the control level that the ruling government holds within a mixed monetary system causes it to hold a chief role in service delivery. The private domain has a responsibility to aid in building infrastructure and offer services. This may elicit an increase in efficiency. Owing to this, a problem would come up if the government refutes to ascertain the type of infrastructure it requires from the private entities. Production may fail to keep on track with demand and supply of the population and create a surplus, or scarcity of merchandise and services, contributing to loss of profits A free market economy functions via voluntary exchange without control from a capitalist monetary system. A free market economy has numerous benefits to clients and businesses. Most demerits of any economy lie within the issues of microeconomics, namely employment, laws, and wages. In current times, unemployment is a rampant factor that causes companies to commute overseas to nations like China.

Saturday, September 21, 2019

ECPE Essay about single parrent families Essay Example for Free

ECPE Essay about single parrent families Essay The Family structure has changed significantly in the last fifty years. With higher percentages of marriage ending in divorce, and higher rates of childbearing out of wedlock, single parent families are increasing rapidly. Seventy percent of all the children will spend the all or part of their lives in a single-parent household. Studies have shown that the children of these families are affected dramatically, both negatively and positively. It is never a childs decision to only live with one parent. There are many ways that single-parent homes occur. Some of these ways include unplanned pregnancy, divorce, the decision to be a single parent by choice, and death of a spouse. In every case families are disputed greatly. Parents might experience depression, emotional problems etc. but the child is affected the most. It is ideal for a child to be living with both parents for many reasons that will affect the childs emotional development. Even if the parent living away from the child visits often it does not make up for times where the child might have needed the parent. Lack of parental involvement can harm the child in many ways. With less parental influence in single parent homes the children might experience difficulty in school. With a grasp of a healthy marriage of their parents, children might have problems later in life with holding a job and having strong healthy relationships themselves. Studies have shown that children coming from a disrupted family significantly increases a young adults risk of experiencing social, emotional or academic difficulties. Aside from all the negative things a child growing up in a single-parent family might face the child will become more independent and responsible at an earlier age. Being forced at an early age to have more household responsibilities helps children later in life to be mature and make decisions for his/herself. Learning skills early can be applied to them later in life. The children also have higher self-esteem, because they that they are capable of facing problems, and taking on tasks. They know that they cant rely on both parents to meet all their needs. Even though the ideal family is a dual family, children living in a single-parent home might face problems financially and economically which doesnt mean they can fare off as well rounded adults later in life. As long as there are the established kinds of basic support given to the child, we do not need to target mothers or fathers for the breakdown of society. Every type of family has faced problems. As long as we acknowledge parents struggle to fight for their best for the kids and accept that they are not perfect.

Friday, September 20, 2019

Muscular Dystrophy: Symptoms, Causes and Treatments

Muscular Dystrophy: Symptoms, Causes and Treatments Muscular Dystrophy Background Information: Muscular dystrophy (MD) is a genetic disorder that causes the deterioration of skeletal muscles, the muscles that enable the human body to move. People with muscular dystrophy have missing or incorrect information within their genes, which prohibits the development of the proteins they need for healthy muscles. Due to fact that muscular dystrophy is genetic, it is not contagious or contractible from another person; a person must be born with the problem. Muscular dystrophy breaks down muscles over a period of time, causing the patients of the disease to gradually lose their ability to do daily and simple tasks, like sitting up or bending down. A patient with muscular dystrophy may have symptoms as a baby or later on in their life. Duchenne muscular dystrophy, also known as DMD, the most common type of muscular dystrophy, is caused by the incorrect information with the gene called dystrophin. The function of this gene is to help muscle cells keep their strength and shape. Without the presence of this gene, muscles begin to deteriorate and a person’s health becomes weaker. Duchenne muscular dystrophy is one of the types that affect boys, and symptoms of the disease begin to show between the ages of two and six. Most children with duchenne muscular dystrophy will require transportation by wheelchair by the age of ten or twelve. Patients with duchenne muscular dystrophy may experience heart complications, and need to be meticulously monitored by pulmonologists and cardiologists. They can also develop scoliosis and tightness in their joints. DMD is a muscle degenerative disease. Muscles that control essential tasks, like breathing may grow weak, requiring the patient to use a ventilator. Treatments Diagnosis: A basic physical exam will be performed by the doctor to look for the general signs of muscular dystrophy. Following this examination, the doctor will request information about your medical history. This includes any concerns you have, your past health, any medications you are currently taking, your immediate family’s health, any allergies you may have, and other matters. Blood tests can help the doctor narrow down which type of muscular dystrophy a person has and eliminate the possibility of other genetic diseases that damage nerves or muscles. One blood test analyzes the components of the patients blood, including, the levels of the enzyme, serum creatine kinase, and the levels of certain proteins that are responsible for chemical changes in the body. Abnormally high levels of serum creatine kinase in the blood from muscle cells indicates that the enzyme is causing damage to the muscle. Other blood tests are used to identify the presence of dystrophin, which is a gene that regulates muscle health and its shape. Blood tests are available to create a diagnostic from some of these disorders. There are also a few types of tests that look into the DNA of the patient. Different types of blood tests can be useful in diagnosing duchenne muscular dystrophy, and also a numerous amount of different types of muscular dystrophy. In some cases, a muscle biopsy is recommended. This procedure includes the doctor detaching a small sample of muscle tissue and analyzing it under the lens of a microscope. If a person is ill with muscular dystrophy, the sample of muscle tissue will visually show some abnormally enlarged fibers, and also evidence of fiber deterioration in different areas. How Is MD Treated? There is not a cure yet for muscular dystrophy, but any doctors and scientists are researching different methods to find a cure. Some scientists are trying to repair the abnormal genes that lead to muscular dystrophy so they will make the right proteins. Another group of scientists are trying to make chemicals and new medicines that will carry out the functions of the abnormal proteins in the body. Every single one of these scientists are working hard so that these chemical and genetic fixes will assist and hopefully cure the frail muscles to work properly in people with muscular dystrophy. There are a few activities children and adults alike can do by themselves to help their muscles. Certain stretches and therapy can help people with muscular dystrophy avoid stiffening of the muscles near the joints, also called contractures, which make mobility difficult and lock the joints in painful positions. In many cases, teenagers are equipped with custom braces to protect flexible joints and tendons. In a few cases, surgery is used to reduce the amount of pain and increase mobility that was reduced from contractures. Some of our body functions, like breathing, depend on certain muscles to properly work. A few patients with muscular dystrophy need artificial respiratory aids, such as a ventilator, to enable them to breathe. If a person was diagnosed with muscular dystrophy during childhood, that child may suffer complications including scoliosis, as a result of weakened muscles and joint inflexibility. For some variations of muscular dystrophy medication can be beneficial. For example, males with duchenne muscular dystrophy may be helped by a prescription called prednisone, and patients of myotonic muscular dystrophy might use the drug, mexilitine, to relax very tight muscles. Currently no scientific cure has been found for Muscular Dystrophy, disregarding its specific form. However, this is not a cause to be disheartened as various types of therapy and drugs are available and can assist a patient with DMD into their adult years. In order for you as a parent to fully develop an understanding about therapies available to your child, as this article continues, we will further discuss a rough outline of the benefits your child will be offered under the care of a specialist. Please keep in mind that these are only possible options that your child may choose from depending on how strongly he is being affected. These therapies also coexist with a clean diet and moderate exercise so as to keep your child as happy and healthy as possible. Most medical care for cases of Duchenne Muscular Dystrophy include steroids such as glucocorticoids, prednisolone, and deflazacort.These medications are meant to delay muscle deterioration among other things and could quite possi bly be taken in repetitive or continuous periods of time. Before giving your child these medications, we humbly advise you to further research about their side-effects that they might hold. Some people with DMD acquire osteoporosis or thinning of the bones which may be caused by steroid treatment. This can be prevented by allowing your child’s intake of Vitamin D to increase whether by taking him out to enjoy the sunlight, by drinking lots of milk, by taking dietary supplements, or by taking bisphosphonates. If your child faces complications towards breathing, you might consider non-invasive ventilation which is simply a mask which delivers pressurised air to your child with minimal intervention in daily activities. Your child will have occasional ECG’s and may have to take certain drugs like beta-blockers to assist a weakening heart. Physical and occupational therapy are both liable and recommended courses of action for your child. For further information about DMD tr eatment please contact your local specialist. We are here to inform you, not discourage. If you have any troubles please feel free to contact us and talk it out. We are always willing to listen to your troubles. Please contact your doctor right away if any unusual symptoms or worsening occurs. Current Research: Although frustrating, current research has not yielded very many breakthroughs on new treatments and therapy for muscular dystrophy. Many treatments are short-term and are only able to prolong the lives of patients with MD. There are many research facilities as well as non-profit organizations currently involved in the development of new forms of medical care but drug development is somewhat delayed due to all the complicated processes needed to ensure its safety. In the lead is the NINDS (National Institute of Neurological Disorders and Stroke) and the other institutes that fall under the umbrella of the National Institutes of Health (NIH). They are working diligently so that your child may benefit from modern-day technological advancements that will soon cleanse him of DMD. Recently, small scientific discoveries have been made that might lead to treatment production progress. Santhera, a pharmaceutical company, announced that Catena/Roxone might contribute to the delay of weakening abilities to respire. Another recent study was testing drugs commonly known as cialis and viagra. In a trial, young boys diagnosed with Duchenne Muscular Dystrophy were given a single dose of this drug and their blood flow to their muscles shot up. It is believed that this surge of blood flow may contribute to the delay of muscle deterioration, but has yet to be scientifically proven. Just a couple days ago a biotech company, Prosensa updated the scientific world about its latest program. They are planning to begin giving out doses of Drisapersen which is shown to skip over exon 51 in dystrophin and has shown promising results. For further updates on medical treatment for DMD and when it will be readily available to the global market, please feel free to contact us at our toll-free number during office hours and/or subscribe to our weekly emails in which we discuss the latest news concerning your child’s shining future. Why is its name Duchenne Muscular Dystrophy? What is the definition of Muscular dystrophy? Duchenne muscular dystrophy was named after its discoverer, the French neurologist, Guillaume-Benjamin-Amand Duchenne. The term muscular dystrophy is created by several numbers of medical terminology prefixes, word roots, and suffixes. Firstly, the word â€Å"muscular†, contains the word root â€Å"musc† which means muscle. The suffix of â€Å"muscular†, is â€Å"-ar,† which can be defined as â€Å"pertaining to.† The word â€Å"muscular,† means â€Å"pertaining to muscle.† Secondly, the word â€Å"dystrophy,† is composed of the prefix, â€Å"dys-,† and the suffix â€Å"-trophy.† The prefix â€Å"dys-â€Å"has the definition of â€Å"painful/difficult,† and the suffix â€Å"-trophy,† means â€Å"development.† In full, muscular dystrophy can be defined as â€Å"painful and difficult development that pertains to the muscle.† What are Genes A gene is the one sided unit that is passed down from generation to generation. A person can have changes (or mutations) in their genes which have the ability to cause many health problems for the person hosting the malfunctioning genes. Depending on the type of change, the effect can be small; like a change in eye color, or it can lead to major health issues. Mutations in a person’s genes results in the malfunctioning of genes. Within biology, we have learnt that in certain cases, there is a dominant gene that can hide the defective gene, which may also be called a recessive gene. In these cases, the dominant gene is strong enough to dampen the recessive trait, and keep the body functioning as it is supposed to. A person or any other organism can be born with gene mutations, or they can develop mutations over the years in their lives. If the gene mutation is present within the egg or sperm cells of the parents, the children/offspring can have the gene mutation passed down to them by their parents. When such a case as this occurs, the mutation is present within every cell of the body, and the human body is not able to fix the mutation on its own.

Thursday, September 19, 2019

Da Vincis The Mona Lisa Essay -- Visual Arts Paintings Art Da Vinci J

Da Vinci's The Mona Lisa When I first look at the ‘Mona Lisa’, I notice the intriguing look that is on her face. The expression is one that reminds me of a lady that is neither happy nor sad, smiling nor frowning. Her skin is very smooth and she has no blemishes, but also she has no eyebrows, which makes her look quite strange. At different times the expression on Mona Lisa changes. Sometimes she is giving a cheeky smile and others she looks puzzled. This is very strange and almost magical. Also, when looking at the Mona Lisa, I notice that her face is bathed in light. This light is almost heavenly and gives the impression that she is angelic. But on the contrary, another thing I notice is the dark clothing and gloomy mysterious background setting. The dark clothing and the veil covering her hair give the impression that she has been to a funeral or is in mourning. The background setting is very mysterious. The winding roads, ravenous mountains and the gloomy fog all add to the mystery. It is as if the background is right out of a fantasy story. Another weird thing that the background does is makes the beholder unsure on which time of day it is in the picture. The painting is Oil on a poplar wood panel. This was Da Vinci’s main style. It may have helped to create the Sfumato technique. The size of the painting is 77cm x 53cm, this is quite a small size for such a great painting. Da Vinci may have done this to make it look more lifelike so the beh...

Wednesday, September 18, 2019

Job - Character Analysis :: essays research papers

Job was a man who was perfect (not sinless) and upright, one that feared God and turned away from evil. Job is a perfect example of universal suffering, why those are good suffer along with the individuals who are called bad. Job was a man who God had allowed to obtain riches and fame. He had all of the finer things in life. Satan knew this, and wanted to bring sorrow and pain into Job’s life for the main purpose of showing God that these were the reasons Job was so faithful. Satan was wrong as always. Job understood that it is the Lord that gives and takes away, for Job said, â€Å"blessed be the Lord.† The book of Job was written to instruct us, to rebuke and correct us, and perhaps to prepare us to handle the hardships of life, the experiences of bereavement, loss, and grief at a level that man could never hope to achieve. Job is a book about a man who believed in God, a believer who was badly advised by three friends who were ill equipped to counsel, and had no grasp of the spiritual realities that God teaches. God permits suffering in the life of the believer in order to strengthen his faith. It is precisely when the hedges are moved from around us that we find ourselves depending upon God. The more we are deprived of the temporal supports for our earthly happiness, the more we are driven to the Lord for our comfort. This is why Job was chosen. Because of his completely undeserved suffering, his steadfastness in faith, and his complete submission to God, Job received the honor of becoming a chief figure in the Bible (Psalm 23, Hebrews 12:11, James 5:11). God’s ways are often beyond our understanding because we view the issues of life from a limited earthly perspective. God’s viewpoint is from above, he sees all things from the standpoint of

Tuesday, September 17, 2019

Theoretical Model Of Comfort Discomfort Health And Social Care Essay

Seating COMFORT AND DISCOMFORTThe Cambridge Advanced Learner ‘s lexicon ( 2008 ) defines comfort as a pleasant feeling of being relaxed and free from hurting. Hertzberg ( 1972 ) describes comfort as absence of uncomfortableness. The term â€Å" place comfort † is typically used to specify the short-run consequence of a place the human organic structure ( Kolich, 2008 ) . Comfort is a generic and subjective feeling that is hard to mensurate, construe, and related to human physiological homeostasis and psychological well being ( Shen and Parsons, 1997 ) . Seat comfort is a really subjective issue because it is the client who makes the concluding finding and client ratings are based on their sentiments holding experienced the place ( Runkle, 1994 ) . Helander ( 2003 ) stressed ergonomic remains in the place design, where good biotechnologies is a stipulation for comfort. By and large, comfort issues non under argument by research workers are ( De Looze et al. , 2003 ) : ( 1 ) comfort is a concept of a subjectively-defined personal nature ; ( 2 ) comfort is affected by factors of assorted nature ( physical, physiological, psychological ) ; and ( 3 ) comfort is a reaction to the environment. Helander and Zhang ( 1997 ) describes that there is a difference between comfort and uncomfortableness during sitting in office chair. They discuss that comfort is more related to emotional facets like experiencing safe and luxury. Discomfort is more related to physical facets like feeling force per unit area and musculus hurting.2.2.1 The Theoretical Model of Comfort and DiscomfortThe constructs of comfort and uncomfortableness in sitting are under argument. There is no widely accepted definition, although it is beyond difference that comfort and uncomfortableness are feelings or emotions that are subjective in nature ( De Looze et al. , 2003 ) . Seating uncomfortableness has been examined from a figure of different positions. The job with measuring comfort in resp ects to coerce or any other factor is that, comfort is subjective and non easy to quantify. Seating uncomfortableness varies from capable to capable and depends on the undertaking at manus. Comfort, nevertheless, is a obscure construct and subjective in nature. It is by and large defined as deficiency of uncomfortableness ( Shen and Vertiz, 1997 ) . One of the definitions of comfort by Dumur et Al. ( 2004 ) is the pleasant and fulfilling feeling of being physically or mentally free from hurting and agony, or something that provides this feeling. Harmonizing to the ‘European Union Legislation for Drivers and Promote ‘ ( Euroactiv, 2007 ) , the hebdomadal drive clip for truck drivers shall non transcend 56 hours. Commercial trucks are alone in that they are specifically designed to transport heavy tonss over long distances. The drawn-out period of sitting includes higher hazard of back jobs, numbness and discomfort in the natess due to excessively high surface force per unit area under the thighs ( Floyd and Roberts, 1958 ) . The survey by Adler et Al. ( 2006 ) shows that the driver position is non inactive and alterations over clip. Position alterations and uninterrupted gesture are schemes of the driver to avoid mechanical burden and ischaemia of tissue, which has been identified as one chief ground for uncomfortableness. Discomfort feelings, as described by Helander and Zhang ( 1997 ) , is affected by biomechanical factors and weariness. The beginnings of such uncomfortableness are listed in Table 2.1.Table 2.1 Causes of siting uncomfortableness ( Helander and Zhang, 1997 ) .Human experience mannerBiomechanicalSeat/EnvironmentPhysiology causesEngineering causesBeginningPain Pain Pain Discomfort Perspiration Percept Circulation occlusion Ischemia Nerve occlusion–Heat Visual/auditory/tactile Pressure Pressure Pressure Vibration Material Breathability Design/vibration Shock absorber stiffness Seat contour Vehicle drive Vinyl upholstery Vehicle cost Zhang et Al. ( 2006 ) presented a theoretical account that illustrates the interaction of comfort and uncomfortableness as shown in Figure 2.1. Passage from uncomfortableness to comfort and frailty versa are possible in the intersection of the axes. Hence, if uncomfortableness is increased, such as with a longer clip within undertaking and weariness, comfort will diminish. Its agencies that good biomechanics may non increase the degree of comfort, it is likely that hapless biomechanics turns comfort into uncomfortableness. Passage Discomfort: Poor Biomechanics And Tiredness Comfort: Well Being and Plushness Figure 2.1 Hypothetical Model of Discomfort and comfort ( Zhang et al. , 2006 ) . Millet and Pignede ( 2001 ) described the comfort methodological analysis, where is to avoid introducing with a comfort mark and burying other facets. They have explained that when interior decorator make a great betterment on a specific facet of comfort and if, at the same clip, the interior decorator induce a job for another comfort facet, the consequence is the uncomfortable place. They besides defined their â€Å" comfort oval † as shown in Figure 2.2. Figure 2.2 The 10 points of comfort ( Millet and Pignede, 2001 ) . Kolich ( 2008 ) described that seats are required to fulfill culture-based penchants and outlook of place comfort. For illustration, the Western European, by and large, are thought to prefer firmer seats as compared to North Americans. The writer besides visualized the factors that impacting automobile place comfort as in Figure 2.3. Figure 2.3 Factors impacting subjective perceptual experiences of car place comfort ( Kolich, 2008 ) . Position as described by Kolich ( 2008 ) , is the most of import single factor. While the consequence of position is assumed to be important, it is hard to turn to because residents with similar anthropometric features may sit in wholly different organic structure places. Stiffness, geometry, contour, breathability, and titling are considered seat factors. Stiffness refers to the resilience of the place system. Geometry defines place form in footings of breadth, length, and tallness, whereas contour trades with the profile of the sitting surface ( e.g. location and prominence of lumbar vertex ) . The place ‘s geometry and contour must suit the anthropometry variableness of the mark population. Breathability, as it pertains to the soft trim ( i.e. foam denseness and fabric building ) , may impact car place comfort in utmost environmental conditions. Styling must be included as a place factor because aesthetic quality may impact perceptual experiences of comfort, in the same mann er as nameplate or purchase monetary value of vehicle. Runkle ( 1994 ) described the Lear ‘s place comfort benchmarking methodological analysis which incorporates and integrates four tools into a individual comprehensive place comfort analysis ; market research surveies, benchmarking surveies, organic structure force per unit area distribution analyses and human factors surveies of anthropometric informations. The consequences concluded that good aesthetics, well-designed and comfy are more of import than physical parametric quantities in a place design. De Looze et Al. ( 2003 ) proposed a theoretical account of siting comfort and uncomfortableness as shown in Figure 2.4. The left side of the theoretical account is about the seating uncomfortableness. At the human degree, the ‘exposure ‘ , ‘dose ‘ . ‘response ‘ and ‘capacity ‘ is the chief issues of the work-related physical ailments. The external exposure factors bring forthing a perturbation of the internal province ( dose ) of an person. The dosage may arouse a cascade of mechanical, biomechanical or physiological response. The extent to which external exposure leads to an internal dosage and responses, depends on the physical capacity of the person. The loading factor of a sitting individual caused by the physical features of the office place, the environment and the undertaking. These external tonss related to muscle activation, internal force, intra-discal force per unit area, nervus and circulation inclusion, and tegument and org anic structure temperature rise, arousing farther chemical, physiological and biomechanical responses. The right side is concerns comfort, such as feelings of relaxation and wellbeing. In the theoretical account, the physical and psycho-social factors such as occupation satisfaction and societal support are playing a function at context degree. At the place degree, aesthetic design and physical characteristics may impact the feelings of comfort. At human degree the influential factors are assumed to be single outlook and other single feelings or emotions. Figure 2.4 Theoretical theoretical account of comfort and uncomfortableness and its implicit in factors at the human, place and context degree ( De Looze et al. , 2003 ) .2.3 Aircraft Passenger SeatWorld market has become really competitory in the concern and premiere category sections as this tend to give higher net income border in comparing with the economic system whose borders have been undercut by the new low-priced air hoses. The reaching of the new flourishing economic systems of China and India and the bing tiger economic systems pushed the demand for concern travellers on long draw flights really high. The air hoses responded by offering new degree of comfort and edification. The aircraft place maker have designed and manufactured the aircraft rider to guarantee the safety and comfort during air travel ( SEAT, 2006 ) .2.3.1 Current Aircraft Passenger SeatSwiss based company designed the air-filled chamber to replace the conventional froth. Pneumatic shock absorbers adjust a utomatically to siting and kiping places with air Chamberss. Due to the adaptative constructions of air chamber, riders feel no force per unit area points and can set shock absorber soundness separately ( Lantal Textiles, 2010a ) . Since 2009, all concern and first category seats of the SWISS long-haul fleet were equipped with Lantal ‘s advanced pneumatic comfort system. It sets new criterions in rider comfort and has a direct impact on the profitableness of air hoses. Four place companies, viz. , B/E Aerospace, Contour, ZIM Flugsitz and Recaro implemented Lantal ‘s pneumatic comfort system in their aircraft place ( Lantal Textiles, 2010b ) . The Lantal ‘s pneumatic comfort system is a inactive control system, where rider needs to set the hardness of air chamber manually. Thompson Solutions developed new economic system place, the Cozy Suite. The Cozy Suite provides each rider with two armrests. The place is designed to assist aircraft rider to kip. It has contoured shoulder country and offers wider articulatio genus infinite compared to standard siting designs of the same pitch. It besides features a alone hands-free, tip-up place base, which makes it easier to acquire in and out of window seats, and aid to diminish embarkation and deplaning times ( James and Kington, 2008 ) . The new place design claimed to increase 14 % of economic system category rider seats in Boeing B767-400. The Cozy Suite focused on legroom, armrests, air hoses gross, place measure, easiness of emersion, personal infinite and dedicated kiping country ( Thompson Aero Seating, 2009 ) . B/E Aerospace exhibited its economic system category ‘Spectrum ‘ rider place. The new platform is 10 % igniter in weight and provides over 14 % extra life infinite. The developed place includes a graven Crytalflex back support system and meets the 2009 Head Injury Criteria ( HIC ) demands. Recaro Aircraft Seating presented a new version of its single-beam Comfort Line 3610 economic system category place. The place increases the legroom even at a comparatively short place pitch. The new place have comfort characteristics include kinematics that improve the seating angle, a flexible head restraint, a foot cyberspace and ultra-thin visible radiation lightweight aluminum backrest with comfort gauze ( James and Kington, 2008 ) . Air New Zealand introduced the ‘Skycouch ‘ , a lie-flat economic system and premium economic system place in twelvemonth 2010. The ‘Skycouch ‘ is a specially designed row of three seats, has been engineered to make a lie-flat, flexible infinite all the manner to the seat-back in forepart, supplying a topographic point for the childs to play, or the holy grail of economic system travel- a level surface for grownups to loosen up and kip ( Air New Zealand, 2010 ) . Based on the survey on current aircraft rider place development from twelvemonth 2008 to 2010, the aircraft place makers and airliners were focused on the igniter and dilutant place every bit good as more seats to set in the cabin.2.4 EXISTING NECK SUPPORT DURING TRAVEL2.4.1 Travel Type Neck SupportFrom the merchandise hunt utilizing web services, several cervix supports related merchandises were found. There are different types of cervix supports that used during air travel such as inflatable cervix pillow ( Pilot Paul, 2010 ) , polyester filled pillow ( Pilot Paul, 2010 ) , memory froth pillow ( Pilot Paul, 2010 ) , feather filled pillow ( Nick Robinson, 2010 ) and the aircraft place with neck support ( Cathay Pacific, 2010 ; Qantas, 2010 ) .Inflatable Neck PillowThe inflatable cervix pillow can be found from any travel store at low monetary value. The chief job with inflatable cervix pillow is that they normally fail by developing a slow leak and upseting the user during remainder . The air inside the inflatable travel cervix pillow will spread out and contract the as the aircraft alterations altitude. This is because the cabin height alterations in proportion to the plane ‘s height. As the cabin height ascents, the air in the pillow expands. As the plane descends, it contracts. The pillow size alteration is relative to the height alteration. These cheap travel pillows seldom last more than two or three trips. The better 1s do last thirster. Another disadvantage of the less expensive air travel pillows is the vinyl stuff can acquire hot and gluey against your face. The chief advantage of inflatable travel pillows is that they take small room in your baggage. They are besides lighter than any of the other types, particularly the Polygonum fagopyrum 1s ( Pilot Paul, 2010 ) .Memory Foam Travel PillowThe memory froth travel pillow provides tonss of support and stabilisation and is highly comfy. A travel cervix pillow made with memory froth will last many ol d ages. It should last much longer than an inflatable or poly-filled one. Foam travel pillows do an first-class occupation of keeping your caput still therefore leting you to kip. Memory foam casts in response to your organic structure ‘ form, weight and heat to organize a pressure-free cradle of support. When user is non utilizing it, a froth travel cervix pillow compresses good to suit in your carry-on bag. They are comparatively lightweight. While memory froths travel pillows can be some of the most expensive among other neck support pillow ( Pilot Paul, 2010 ) .Polyester Travel PillowThe polyester travel pillow does non supply the support and stabilisation like memory froth or Polygonum fagopyrum travel pillows. Some air hose such as KLM and China Southern Airlines do provide polyester pillow in the cabin. The advantage of polyester travel pillow is low cost ( Pilot Paul, 2010 ) .Feather Filled PillowThe plume filled pillows are really soft, cuddly and fictile. The pillow contours to the caput and cervix sensible good and supply more support than down. The pillow can be scrunched to supply better support to user caput and cervix. The plume pillows weigh really small, normally weigh no more than a lb or two ( Nick Robinson, 2010 ) . Feather pillows frequently do non keep important support throughout the dark because they tend to drop in to some grade. As a consequence, the user needs to set the pillow during remainder. And botching the pillow or agitating it may besides be required to return the pillow to its preferable loft. As the pillow ages, increased fluffing or shaking will be required. The difficult quills of the plumes can frequently be noticed through the instance and can even jab through. Further, the pillow creates crunching-like noise when the pillows are compressed because the plumes can incorporate difficult parts or because the pillow has a fictile bed to forestall the plumes from jabing through. Finally, plume pillows have been known on juncture to hold an olfactory property, possibly of H2O poultry or chemicals used to sanitise the plumes ( Nick Robinson, 2010 ) .2.4.2 Long Distance Commercial Vehicle Passenger Seat with Neck SupportThe Coach Passenger Seat with Neck SupportLong-distance manager services, besides called express coachs or interurban managers, have in common that they cater for conveyance demands outside urban agglomerations, normally from metropolis to metropolis, frequently besides functioning towns non good served by rail on their manner ( van de Velde, 2009 ) . The manager rider place is one of the of import characteristics to guarantee the comfort of the rider for long distance travel. For illustration, an express manager that travels from Singapore to Thailand as showed in Figure 2.5 was equipped with cervix and leg support for their rider comfort during long distance travel. Figure 2.5 The luxury manager rider place with neck support ( Five Star Tours, 2010 ) .The Train Passenger Seat with Neck SupportFor the long distance high velocity rail, such as ICE, Thalys and Eurostar offered luxury rider place to guarantee the siting comfort of rider during train travel. German ICE offered the rider place with the cervix support as showed in Figure 2.6. The cervix support is a soft shock absorber that attached to the place with two strings. Thalys ( Figure 2.7 ) and Eurostar ( Figure 2.8 ) offered similar rider place with same side support for caput and cervix. Figure 2.6 The German train ICE rider place with neck support. Figure 2.7 The Gallic train Thalys rider place with neck support ( Raileurope, 2010 ) . Figure 2.8 The Eurostar rider place with neck support ( Bembridge, 2007 ) .The Aircraft Passenger Seat with Neck SupportThe economic system category place of major air hoses such as KLM, Malaysia Airlines, Qantas Airlines and Cathay Pacific Airlines equipped with adjustable caput remainder to better the caput and cervix comfort during air travel. The headrest of economic system category place is a automatically device that support caput and cervix. The device needs to be adjusted manually by the rider for comfort betterment. The headrest ( Figure 2.9 ) that available in the economic system category aircraft place of Cathay Pacific Airlines able to adjusts in four ways – up, down and sideways ( with the adjustable ears ) . The head restraint is to maximise comfort and support for rider caput and cervix ( Cathay Pacific, 2010 ) . Subsequently, the Qantas A380 economic system category place besides equipped with the caput remainder ‘wing ‘ for caput and cervix support ( Qantas, 2010 ) . Most of the headrest that available in current aircraft rider is a mechanical system where the rider needs to set the caput remainder manually to the needed place. Figure 2.10 showed the Qantas economic system category aircraft rider place. Figure 2.9 The Cathay Pacific Airlines economic system category aircraft place with constitutional cervix support ( Cathay Pacific, 2010 ) . Figure 2.10 The Qantas Airline economic system category aircraft place with neck support ( Travelhouseuk ‘s Travel Blog, 2010 ) .2.5 OBJECTIFYING AND SUBEJCTIFYING OF SEAT ( DIS ) Comfort2.5.1 Relationship of nonsubjective measurings to siting comfort and uncomfortablenessThe design of vehicle ‘s seating for improved drive uncomfortableness is one of the primary ends for vehicle makers. Comfort measuring is hard because of such factors as user subjectiveness, occupant anthropometry, place geometry, and sum of clip spent sitting ( Thakurta et al. , 1995 ) . A great trade of research has been performed in recent old ages to happen nonsubjective steps for foretelling place comfort perceptual experience. Some of the proposed nonsubjective steps include quiver, interface force per unit area, and musculus activity. These nonsubjective steps are correlated with subjective informations to find the comparative effects of each step related to comfort ( Nawayseh and Griffin, 2005 ) . Research has shown that some of the chief factors that affect siting comfort are seat-interface force per unit area distribution, whole-body quiver and force per unit area alteration rate ( Boggs, 2004 ) . Position Analysis CAE Pressure Epinephrine Spinal Loading Oxygen Impregnation Temperature and HumidityObjective MeasurementsElectromyogram Vibration Evaluation Etc. Electroencephalogram A huge bulk of nonsubjective steps used for measuring comfort and uncomfortableness. From the literature hunt, the nonsubjective measuring methods for place such as force per unit area distribution, position, computer-aided design ( CAD ) , computer-aided technology ( CAE ) , temperature, humidness, quiver, electromyography ( EMG ) , and epinephrine. Figure 2.11 shows an overview of different nonsubjective measuring methods for place comfort and uncomfortableness. Figure 2.11 Overview of different nonsubjective measuring methods for place comfort and uncomfortableness. From the literature hunt utilizing computerized systems such as ScienceDirect, force per unit area measuring is used to analyze the uncomfortableness feeling among the drivers. Pressure measuring method is the most used method for the place developer to mensurate the comfort and uncomfortableness of sitting individuals ( Adreoni et al. , 2002 ; Boggs, 2004 ; Lee et al. , 1988 ; Nawayseh and Griffin, 2005 ; Yun et al. , 1992 ) . The instruments that used in force per unit area measuring, viz. , force per unit area mat, force per unit area proctor system, force detector, place distortion mensurating device and force per unit area imagination system. The automotive industry strongly encourages research in the field of nonsubjective comfort appraisal, particularly dedicated to the place and the related positions ( Bustrom et al. , 2006 ; Scarlett et al. , 2007 ) . Driver position is one of the of import issues to be considered in the vehicle design procedure ( Wu and Chen, 2004 ) sing non merely the auto and the user ( Kolich et al. , 2006 ; Schust et al. , 2006 ) but besides the experimental conditions. The instruments that used in the position measuring are camera, optoelectronic system ( Andreoni et al. , 2002 ; Brazier et al. , 2002 ) driving position monitoring system, digital signal processing, supersonic device ( Brazier et al. , 2002 ; Park et al. , 2000 ) , 3D gesture analysis ( Park et al. , 2000 ) , and gesture measuring system ( Bush and Phaeda, 2003 ) . A major part of the quivers experienced by the residents of an car enters the organic structure through the place ( Choi and Han, 2003 ) . Whole-body quivers, which are perpendicular quivers, tend to impact the human organic structure the most. These quivers are transmitted to the natess and dorsum of the resident along the vertebral axis via the base and dorsum of the place ( Wereley and Choi, 2005 ) . The instruments that used are perpendicular quiver simulator, angulator rate detector, accelerometer and whole organic structure quiver measuring. Six surveies have used computer-aided technology ( CAE ) methods to mensurate the sitting individual comfort such as finite component method ( Choi et al. , 2007 ) , practical world ( Marler et al. , 2007 ) , simulation method ( Kolich and White, 2004 ; Seitz et al. , 2005 ; Verver et al. , 2005 ) and unreal intelligence technique ( Kolich et al. , 2004 ) . Other surveies for nonsubjective measurings are related to human physiology. The physiology of human such as encephalon, musculus, bosom, tegument and spinal can be used to mensurate the sitting individual comfort or uncomfortableness degree. The spinal burden measurings have been performed in two surveies. Five surveies are carried out to mensurate the tegument temperature and humidness degree. Two surveies utilizing electromyography ( EMG ) to mensurate the musculus reaction in relation with the capable uncomfortableness feeling. There is a survey which used epinephrine content in the piss to mensurate the driver ‘s stress degree. Besides, the encephalon activity can be detected by electroencephalography ( EEG ) every bit good as O impregnation can be used to mensurate discomfort degree of sitting individual excessively.Pressure Measurements: The force per unit area distribution method is the most common method that used by research workers to mensurate place comfort objectiv ely. Several research workers have measured the force per unit area at the human-seat interface utilizing electronic detectors ( capacitive, resistive, strain gage ) , pneumatic and electro-pneumatic. However, the visco-elastic behaviour at the interface is wholly altered by the detectors used ( Nawayseh and Griffin, 2005 ) . Andreoni et Al. ( 2002 ) used force per unit area mat to garner shock absorber and backrest force per unit area informations during inactive conditions and existent drive activity. Gyi et Al. ( 1997 ) evaluated the place force per unit area measuring engineerings that used in the anticipation if driver uncomfortableness for assorted auto place designs, and supply interior decorators and makers with rapid information early in the design procedure. Lee et Al. ( 1998 ) recruited 100 topics and 16 seats to happen the correlativities between force per unit area informations and comfort. They stated that the correlativity is non high plenty to be the footing for any design determination. Yun et Al. ( 1992 ) studied the correlativity between force per unit area distribution and local uncomfortableness of auto seats. The consequence found that force per unit area distribution at the low back and buttock country was statically correlated to local uncomfortableness in auto seats.There are huge bulk of nonsubjective steps used for measuring comfort. They were created based on the comparing of different place designs with similar types of place shock absorbers that are widely used in the automotive industry, i.e. urethane froth shock absorbers. The kineticss of air-inflated place shock absorbers is really different from that of foam shock absorbers in footings of their interface with the human organic structure. Further surveies should be performed to utilize alternate methods of rating that can efficaciously measure the kineticss at the interface between the shock absorber and the human organic structure. In add-on, the vehicle place interior decora tor should see the soft tissue in contact with a soft place surface. Figure 2.12 shows the assorted force per unit area measuring techniques that used in the place development. Ocular fibres device SAE AM50 cheek signifier indentor Talley force per unit area proctor system Pressure feeling mat ( piezo resistive ) Highest extremum force per unit area measuring Lower extremum force per unit area Pliance system ( Pressure distribution ) Pressure and contact country measuring Pressure detectors Force sensor/transducers Pressure mat Seat distortion mensurating device ( Strain gage )PressureFigure 2.12 Assorted force per unit area measuring techniques.Position Analysis: The automotive industry strongly encourages research in the field of nonsubjective comfort appraisal, particularly dedicated to the place and the related positions ( Bustrom et al. , 2006 ; Scarlett et al. , 2007 ) . Driver position is one of the most of import issues to be considered in the vehicle design procedure ( Wu and Chen, 2004 ) sing non merely the auto and the user ( Kolich et al. , 2006 ; Schusr et al. , 2006 ) but besides the experimental conditions. Figure 2.13 shows the different nonsubjective measuring techniques for position analysis.Optoelectronic systemDriving position monitoring system ( DPMS )Digital signal processingShock absorber lading indentorSupersonic device of tactual explorationBody motion measuring3D optical maser scanningPosition analysis3D co-ordinate measurement machineVideo Camera( obesevation )Motion measuring system3D gesture analysisPositionFigur e 2.13 Objective measuring techniques for position analysis. Vibration Measurements: A major part of the quivers experienced by the residents of an car enters the organic structure through the place ( Choi and Han, 2003 ) . Whole-body quivers, which are perpendicular quivers, tend to impact the human organic structure the most. These quivers are transmitted to the natess and dorsum of the resident along the vertebral axis via the base and dorsum of the place ( Wereley and Choi, 2005 ) . Since the natural frequence for the human bole falls in the scope of 4-8 Hz, it is expected that the whole organic structure quivers that will most mostly affect riders will happen in this frequence scope ( Ofori-Boetang, 2003 ) . Figure 2.14 shows the nonsubjective measuring methods in quiver analysis. Vertical quiver simulator Angulator rate detector Accelerometer Whole organic structure quiver measuringVibrationFigure 2.14 The nonsubjective measuring methods for quiver analysis. Temperature and Humidity Measurements: Thermal comfort is an of import facet to be considered in the biotechnologies rating of the driver seats, which are important interfaces between adult male and machine in car. Determining thermic comfort in vehicle is a complex undertaking, because thermic comfort involves the interaction of many variables and cars are susceptible to temporal fluctuations in their thermic environments ( Mehta and Tewari, 2000 ) . As shown in Figure 2.15, air velocity, air temperature, humidness and average beaming temperature are used to find the temperature and humidness of the place objectively. Air velocity detector Air temperature detector Mean beaming temperature Humidity detectorTemperature andHumidityFigure 2.15 The nonsubjective measuring methods for temperature and humidness. Computer-aided Technology: Due to the promotion of the computing machine system, computer-aided technology ( CAE ) is used to back up scientists and applied scientists in undertakings such as simulation, analysis, design, industry, planning, diagnosing and fix. The usage of CAE could ease the place development procedure. In the early phases of the design procedure a new design can be tested for its grade of comfort by computing machine simulations with theoretical accounts of the human and the place. This allows makers to rush up the design procedure of a new place or interior and cut down costs. Verver et Al. ( 2004 ) used the finite component theoretical account of the human natess to foretell the inactive force per unit area distribution between human and siting surface by it detailed and realistic geometric description. Hix et Al. ( 2000 ) developed technology methods and expertness in the country of truck place patterning to capture the effects of place kineticss on drive qualit y. Figure 2.16 shows some CAE techniques that used to mensurate the place objectively. PAM comfort simulation tool Virtual Human Mathematica MADYMO RAMSIS AnyBody Modeling System Artificial Intelligence ( GA, Fuzzy, SVM ) ADAMS/ Figure ABAQUA/ CASIMIR ALASKA/ DYNAMICUSCAEFigure 2.16 CAE techniques for place developmentPhysiological Measurements: Biological parametric quantities such as bosom rate, musculus, and piss can be used to mensurate the place comfort objectively. The biological parametric quantity is based on human organic structure physiological or orthopaedic phenomenon. For illustration, electromyography ( EMG ) signals is used to mensurate the myoelectrical activity of musculuss ( Inagaki et al. , 2000 ) , epinephrine in the piss can be used to mensurate the human emphasis degree ( Uenishi et al. , 2002 ) , electroencephalography ( EEG ) is used to mensurate the human encephalon activity ( Zhang et al. , 2006 ) , and O impregnation is used to look into the human uncomfortableness. Lim et Al. ( 2006 ) used a method of ECG measuring without direct contact with the tegument while topics sat on a chair have oning normal apparels. Figure 2.17 shows the assorted nonsubjective measuring methods for physiological analysis.Metabolic ra te Relative humidness ( Skin wettedness detector ) CT scan Electrocardiography ( ECG ) Electromyography ( EMG ) Skin wet trial ( Skincon-200/IBs ) Physiological clime simulator ( CYBOR ) A double manner dynamometer Spinal burden Heat flux detector Skin temperature detector X ray Oxygen impregnation measuring ( Somanetics Oximeter ) Epinephrine Electroencephalography ( EEG )PhysiologyFigure 2.17 Various nonsubjective measuring methods for physiological analysis.2.5.2 Relationship of subjective measurings to siting comfort and uncomfortablenessDue to the deficiency of proved analytical prosodies, vehicle makers have opted to trust on subjective ratings as the chief index of place comfort. The vehicle makers developed elaborative subjective rating protocols that involved extremely construction questionnaires ( Ahmadian et al. , 2002 ) . The questionnaires direct residents to delegate feelings of uncomfortableness to a specific part of place. The questionnaires, which typically contain numeral graduated tables ( e.g. 1 = really uncomfortable to 10 = really comfy ) , produce subjective evaluations that are translated into public presentation requirements/specifications ( Yagiz, 2004 ) . A decently designed questionnaire is paramount because it affords research workers an instrument from which to set up theories ( Brooks and Par sons, 1999 ) .Local Discomfort Rating: Local uncomfortableness evaluation is used to mensurate the uncomfortableness of topics while sitting. Harmonizing to Kolich ( 2008 ) , many research workers have adopted Hertzberg ( 1972 ) definition because, in the current environment, it is more straightforward to quantify uncomfortableness than to mensurate comfort. The local uncomfortableness evaluation graduated table can be rate on a graduated table such as 1 to 10 or -10 to 10. Shen and Parsons ( 1997 ) used the class partitioning graduated table ( CP50 ) for evaluation seated force per unit area strength and perceived uncomfortableness. There are 16 surveies related with local uncomfortableness evaluation. Whereas there are six surveies related to local comfort evaluation.In the survey by Mehta and Tewari ( 2000 ) , 10 point graduated table local uncomfortableness is used to mensurate the tractor place comfort. The work is to project the most appropriate method of appraisal and choice of tractor seats from technology and biomechanical position point. Eklund and Corlett ( 1987 ) used local uncomfortableness with ocular parallel graduated table to analyze the correlativity between bole and back uncomfortableness.Local Comfort Rating: Kyung et Al. ( 2008 ) used several subjective evaluation strategies to look into the most effectual manner for usage in planing and measuring auto place, and to happen the relationship among these strategies. There are entire 27 Participants completed short-run drive Sessionss, in six combinations of seats ( from vehicles ranked high and low on overall comfort ) , vehicle category ( sedan and SUV ) , and driving locale ( lab based and field ) . Overall evaluations were obtained, every bit good as separate steps of comfort and uncomfortableness of the whole organic structure and local organic structure parts.For the aircraft place, Parakkat et Al. ( 2006 ) investigated the long continuance effects of sitting in the expulsion place shock absorber. Subjective comfort study informations and cognitive public presentation informations is used in the probe. Zhang et Al. ( 2007 ) studied the thermic esthesiss, overall thermic acceptableness and thermic comfort on ocular parallel graduated tables. 7-point graduated table thermic comfort for each of the organic structure subdivisions is used in this studied.Body Function: In the organic structure mapping method, the sensed uncomfortableness is referred to a portion of the organic structure. The topic is evaluation the organic structure countries sing uncomfortableness and to rate this uncomfortableness on a given graduated table. Kyung et Al. ( 2008 ) used a ocular organic structure mapping linear graduated table as shown in Figure 2.18 to obtain overall evaluations of comfort and uncomfortableness for the whole organic structure. For the work by Zenk et Al. ( 2007 ) , the uncomfortableness for each organic structure portion is rated on the uncomfortableness graduated tabl e and apportion this appraisal to a specific section of the organic structure parts in touch with the place.Figure 2.18 The organic structure function for comfort and uncomfortableness evaluation ( Kyung et al. , 2008 ) . Seat Function: In the place function method, the place is divided into different subdivision to measure the seating comfort and uncomfortableness. Inagaki et Al. ( 2000 ) divided the place into 16 sections to measure place comfort based on 5-point graduated table. The â€Å" fit † feeling and â€Å" soft † feeling of the sitting place were converted to points of stimulation that the human organic structure received. Figure 2.19 shows the place mapping method by Inagaki et Al. ( 2000 ) .Figure 2.19 Evaluation of place comfort based on place function ( Inagaki et al. , 2000 ) .2.6 TOTAL DESIGNEntire design is defined as the systematic activity necessary, from the designation of the market/user demand, to the merchandising of the successful merchandise to fulfill that demand – an activity that encompasses merchandise, procedure, people and organisation ( Pugh, 1990 ) . Entire design has been developed into an integrating model or methodological analysis that encapsu lates all facets of the new merchandise development ( Ion, 1995 ) . As mentioning to Figure 2.20, entire design is represented by an activity theoretical account that breaks the design procedure into six iterative phases- market reappraisals, merchandise design specification, construct design, item design, fabrication and merchandising. The attack accent the ‘front terminal ‘ of the design procedure and includes many methods which are of direct relevancy to the apprehension of the market demands. The cardinal nucleus of activities as represented by the six stages is present in all design irrespective of subject. All design starts, or should get down with a demand that may be satisfied by bring forthing a merchandise that will suit into an bing market or make a market of its ain. This demand is expanded in the initial phases of the design procedure into a full merchandise design specification. This specification reflects the client demand and influences and restraints the remainder of activity. It is followed by conceptual procedure and it em design. A merchandise that meets the merchandise design specification be developed and specified ( Ion, 1995 ) . Figure 2.20 Entire design activity theoretical account ( Ion, 1995 ) . To enable the design squad to run efficaciously and expeditiously, it is necessary to utilize a broad assortment of techniques and methods. These methods are straight related to the nucleus stages and efficaciously organize the design squad ‘s tool kit. Design methods may associate to analysis, synthesis, determination devising or some other facet of design and can either be independent of subject or engineering, such as originative methods, or subject specific, such as emphasis or thermodynamic analysis. The entire design attack is to the full compatible with the rules of concurrent technology ( Ion, 1995 ) .2.7 ELECTROMYOGRAPHY AND STERNOCLEIDOMASTOID MUSCLEAn electromyography ( EMG ) signal is used to mensurate the myolectrical activity of musculuss. Muscles contractions send a mensurable electric potency that can be recorded by EMG ( Lee et al. , 1995 ) . Surface electromyography ( sEMG ) has been used in research and clinical applications for the non-invasive analysis of c ervix musculuss to supply information about musculoskeletal conditions ( Falla et al. , 2002 ) . Sommerich et Al. ( 2000 ) discusses that at least a few of the musculuss of import for neck motion and stabilisation are accessible with surface electrodes. One of the musculuss is sternocleidomastoid ( SCM ) , where SCM is responsible for flexure, rotary motion and sidelong bending. Figure 2.21 shows the sternocleidomastoid musculus. Sternocleidomastoid musculus Figure 2.21 The sternocleidomastoid musculus ( Wikipedia, 2010 ) . Costa et Al. ( 1990 ) described the authoritative text books of anatomy and kinesiology, see caput motions such as heterolateral rotary motion, homolateral disposition flexure and extension, of import maps of the sternocleidomastoid musculus. The map of the SCM musculus in caput motions of immature persons were studied electromyographically. From the consequences of the research, the caput motions performed by the SCM musculus were classified as heterolateral disposition, lengthiness, extension and flexure. Johnston et Al. ( 2008 ) studied the electromyography signals from the SCM musculus to find differences between computing machine workers with changing degrees of cervix hurting in footings of work stressors, employee strain, EMG amplitude and bosom rate response to assorted undertakings. Assorted surveies ( Ylinen et al. , 2003 ; Bexander et Al. 2005 ; Gabriel et al. , 2004 ; Moon et al. , 2003 ; Lin and Huang, 2008 ) showed that there is a relationship between electromyography ( EMG ) activity of sternocleido mastoideus ( SCM ) musculus and caput rotary motion. The research characterized isometric rotary motion strength in the impersonal and in different pre-rotated places of the cervix. Twenty healthy work forces volunteered as topics. Maximal axial rotary motion strength of the cervix musculuss was measured in a impersonal place and bilaterally at 30A ° and 60A ° rotary motion utilizing the isometric cervix strength measuring system. Isometric maximal voluntary contractions of the cervix musculuss in flexure and extension were tested. The highest strength values were non reached in the impersonal place, but at the largest joint angles, while turning the caput in the opposite way from the pre-rotated place. Maximal strength increased with the increasing angle, and at the 60A ° pre-rotation angle it was 44 % higher towards the right and 27 % higher towards the left compared to the values obtained in the impersonal place. The smallest strength values were besides produced at the largest pre-rotation angles, but in the same way. The con sequences showed a clear relationship between the pre-rotated place of the cervix and maximum voluntary strength in rotary motion ( Ylinen et al. , 2003 ) . Bexander et Al. ( 2005 ) conducted an experiment to look into the consequence of oculus place on neck musculus activity during cervical rotary motion. In the survey, the root-mean-square EMG amplitude was measured for 1 s during the period in which the place of the cervix and caput was held statically in each rotary motion angle ( 0, 15, 30, 45A ° ) . The EMG amplitude of left SCM was increased when the cervix rotate from 0-45A ° during left rotary motion and decreased during right rotary motion. The consequence of experiment indicated that activity of SCM was specific to the way of cervix rotary motion. Moon et Al. ( 2003 ) developed a method to gauge face way angle utilizing both image observation and EMG signal from cervix musculuss. The EMG signal of the SCM musculus concerned in the caput motions is measured. The collarbone part is selected as the mention point for the EMG signal measuring because the collarbone is the nearest bone from cervix and it has no musculuss. During the experiment, when the caput is rotated to the right or left, the EMG signal is measured from the SCM at the opposite side. The consequences from the experiment showed that the alterations of EMG signals are little until 30A ° , but additive belongingss are appeared in the scope [ 30A ° , 90A ° ] . There is a relationship between rotated caput angle and EMG signals. Lin and Huang ( 2008 ) investigated the alterations of cervix musculus activities when utilizing different pillows in a clip series and different sort of pillow. There was a important lessening of SCM activity after 9th proceedingss up to 20th proceedingss when lying down from an unsloped place and non happened to upper cowl muscle musculus. The activities of SCM cervix musculuss decreased when altering craniocervical positions. The consequences confirm the ground of participants preferred proper cervix support. Tilley and Dreyfuss ( 2001 ) conducted human factors research impact everything in day-to-day life. In their measuring on caput rotary motion angle for adult male and adult female as mentioning to Figure 2.22, they defined that the caput confronting front or in 0A ° is the most comfort caput place. From 0A ° to 45A ° is the easy caput rotary motion angle scope and 60A ° is the maximal caput rotary motion angle. 0A ° Most caput comfort 45A ° Easy caput rotary motion 60A ° Max caput rotary motion comfort 45A ° 60A ° Front Figure 2.22 The caput rotary motion angle from top position ( adapted from Tilley and Dreyfuss, 2001 ) .2.8 SummaryLiteratures have provided theoretical theoretical account of siting comfort and uncomfortableness. There are different factors that affected the human comfort during travel, such as force per unit area, quiver, temperature and position. The rider has different degree of comfort and uncomfortableness during air travel. For the bing cervix support during travel, most of the cervix support used by rider is inactive back uping system where the rider needs to set the support when he/she feels uncomfortableness. There is no such adaptative cervix support for current aircraft place. Therefore, the end of this thesis work is to develop a cervix support system that can cut down the cervix musculus emphasis adaptively. There are different attacks that used to understand the comfort and uncomfortableness of sitting objectively every bit good as subjectively. Objective and subjectiv e measuring methods can be combined for measuring both the comfort and uncomfortableness belongingss of seats. Literature reappraisal sing the cervix musculus showed that people need proper cervix support to cut down the cervix uncomfortableness. For this ground, sternocleidomastoid musculus that is responsible of caput rotary motion was selected for the proof of the developed smart cervix support system with surface electromyography methods.